The WL Agency is a DATA-DRIVEN DIGITAL marketing agency based in Chicago, IL.

We provide all the elements of user interactivity, traffic enhancement and revenue generating tools that support our clients’ business operations.
The WL Agency is owned and operated by Winged Lion LLC.





Founder and CEO of The WL Agency is Francesco Spagnulo, an experienced marketing professional with more than 15 years of domestic and international experience in digital marketing.

Francesco’s previous experiences include large and mid-size marketing agencies like Havas helia North America and Wire Stone where he supported the strategy and planning of loyalty marketing and CRM programs for AutoZone and Sears, helped driving data-driven engagements for Sony PlayStation, Lowe’s, A.C.Moore, ConAgra, Carhartt, and Northwestern Memorial Hospital.
While at Wire Stone, Francesco also developed B2B lead acquisition and retention programs covering the full customer life cycle for tech giants HP, Microsoft, and business software leader innovators Hortonworks and Carbonite.

Other experiences in the United States include managing loyalty and email marketing programs for the multi-billion dollar office supplier OfficeMax and leading the marketing department for Stonepeak Ceramics, GranitiFiandre group.

In Europe, Francesco led the implementation of the CRM infrastructure and the development of worldwide CRM strategy plans and execution of digital marketing campaigns for legendary luxury Italian automotive brand Maserati.

Francesco is an avid runner, dog lover and soccer passionate.

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