Top 5 digital marketing priorities for real estate business in 2018

In 2017, 84% of home buyers used the Internet to search for their home according to the National Association of Realtors® report “2017 profile of home buyers and sellers” published in November 2017.

The real estate industry is still a relationship business, but now relationships with buyers are heavily influenced by digital interactions.

In order to stay competitive in 2018 in a such highly competitive industry and acquire more new home buyer clients, real estate players can’t no longer ignore to implement at least, if not all, one of the following strategies:

  1. SHIFT TO A BUYER-CENTRIC ENGAGEMENT
    Moving away from episodic, campaign-centric thinking to continuous engagement with home buyers.
  2. BUILD A TOTAL ONLINE PRESENCE
    SEO, social media, email, paid search, website, mobile, all channels play an important role in the research and planning process for buying a home.
  3. DEVELOP A CONTENT AND MESSAGING STRATEGY
    Buyers are looking for photos, videos, detailed properties and neighborhoods info, maps and mortgage guides that are most relevant to them.
  4. LEVERAGE MARKETING AUTOMATION AND PERSONALIZATION
    Use data to fuel home buyers online personalized experiences.
  5. CONTINUOUS MEASUREMENT AND OPTIMIZATION
    Track, test and iterate to fine tune the home buyer targeted audiences.

Creating a solid digital marketing strategy as a realtor can bring incredible results, and the Web has made it easier than ever to build a strong brand.

Digital marketing can build awareness and attract leads, but to turn those leads into listings requires expertise and hard work.

You can download the white paper here.

Do you need help with your digital marketing? Let’s connect. Book your free confidential consultation today.

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