We provide all the elements of user interactivity, traffic enhancement and revenue generating tools that support our clients’ business operations.
The WL Agency is owned and operated by Winged Lion LLC.
Founder and CEO of The WL Agency is Francesco Spagnulo, an experienced marketing professional with more than 15 years of domestic and international experience in digital marketing.
Francesco’s previous experiences include large and mid-size marketing agencies like Havas helia North America and Wire Stone where he supported the strategy and planning of loyalty marketing and CRM programs for AutoZone and Sears, helped driving data-driven engagements for Sony PlayStation, Lowe’s, A.C.Moore, ConAgra, Carhartt, and Northwestern Memorial Hospital.
While at Wire Stone, Francesco also developed B2B lead acquisition and retention programs covering the full customer life cycle for tech giants HP, Microsoft, and business software leader innovators Hortonworks and Carbonite.
Other experiences in the United States include managing loyalty and email marketing programs for the multi-billion dollar office supplier OfficeMax and leading the marketing department for Stonepeak Ceramics, GranitiFiandre group.
In Europe, Francesco led the implementation of the CRM infrastructure and the development of worldwide CRM strategy plans and execution of digital marketing campaigns for legendary luxury Italian automotive brand Maserati.
Francesco is an avid runner, dog lover and soccer passionate.
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Everything we do starts from here: we define the purpose of your activity, use data and research studies to define your audience, plan content, design, processes and how to execute them. All in a customer-centric obsessed way.
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We transform data into actionable insights with data visualization to make decisions and to sustain customers’ satisfaction in the long term.
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We help to meet your empowered customers’ expectations by creating integrated, consistent, and individualized experiences. And to build trust and loyalty in your customers, in any channel, from new emerging platforms to the always evolving and reliable email marketing.
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We constantly explore new and existing technologies to evaluate the right platform to adopt for our clients‘ needs, whether this is a responsive website, a solution for enhanced experiences, an app, a marketing automation tool or an integrated ecommerce store.
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From media planning and placement or generation of qualified leads to campaign measurement and optimization, The WL Agency helps you to grow your business.
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We create the right experience in any form of expression that best visually and emotionally connects and resonates with your targeted audience.
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We execute SEO and paid search with sophisticated and continuous optimization to let your brand to be heard and to exploit every cent of your budget.
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We build conversations that fuel community development and engagement. Our campaigns and content are hyper-tailored to your targeted audience to serve the purpose of the strategy.
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